Gohighlevel vs Hubspot: Which Marketing Platform Powers Your Success?

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Introducing the comparison between Gohighlevel and Hubspot, two popular sales and marketing platforms focusing on customer relationship management (CRM).

HighLevel is considered an all-in-one platform with a starting price of $97 per month, while HubSpot best suits larger businesses with higher budgets.

In this article, we’ll examine the differences between these two CRM systems and their pros and cons.

This blog post will guide you through understanding which would better suit your business needs to help you make informed decisions.

Get ready to dive into our detailed analysis of Gohighlevel Vs Hubspot!

Key Takeaways

  • Gohighlevel is an all-in-one platform with affordable starting prices at $97 per month, while HubSpot caters to larger budgets.
  • Key differences between Gohighlevel and Hubspot include their target audiencepricing plans & affordabilityfeatures & functionalitycustomization options, etc.
  • Pros of GoHighLevel include more affordable subscription cost and user-friendly interface; however, its lack of extensive pricing plans and social media management capabilities are some cons compared to Hubspot.
  • Each CRM system has unique advantages depending on individual needs — it is important to weigh the pros & cons before deciding which one better fits your business objectives & requirements.

Overview of Gohighlevel and Hubspot

Gohighlevel and Hubspot are two popular marketing automation platforms ideal for marketers looking to streamline their workflow.

GohighLevel offers many features, such as contact managementemail templatesaccount lists & tracking, sales funnels builder, SMS marketing tools, and more.

HubSpot, on the other hand, provides its users with an all-in-one marketing platform that includes powerful tools like customer relationship management (CRM), and email marketing capabilities, along with advanced automation options for effective marketing campaigns.

Both service providers offer different pricing plans tailored to meet the needs of various users depending upon their budgets which can range from the basic plan to unlimited sub-accounts packages.

The starting price for HighLevel’s Basic Plan is $97 per month. On the other hand, Hubspot’s Professional package begins at $800/month and provides greater capacity than what GoHighlevel offers in terms of analytics and customization options.

This package is suitable for larger companies requiring extensive support from our sales representatives through calls or chats at any time.

Key Differences Between Gohighlevel and Hubspot

The key differences between Gohighlevel and Hubspot include their target audience, pricing plans and affordability, features & functionality, and customization options.

Target audience and focus

Gohighlevel and HubSpot have different target audiences and focus. Gohighlevel is a powerful marketing automation platform designed to help marketers achieve their goals with minimum effort.

It focuses on communication channels such as SMS messages, Facebook messages, Instagram DMs, and Google Business messages to reach potential customers quickly.

On the other hand, HubSpot is an all-in-one marketing platform that helps automate various marketing processes for businesses of any size.

Its major focus is providing users with streamlined tools for website building, contact management, customer relationship management (CRM), email marketing, lead generation tracking, sales funnel setup, and much more.

Pricing and affordability

The pricing and affordability of Gohighlevel and Hubspot play a significant role in their comparison. While HighLevel starts at $97 monthly and is considered affordable, HubSpot is designed for businesses with larger budgets and teams.

The pricing system of HighLevel is considered incredible, providing a more cost-effective solution for marketers.

PlatformStarting PriceTarget AudienceValue for Money
Gohighlevel$97 monthlyMarketers looking for a budget-friendly all-in-one solutionHighLevel’s pricing system is considered incredible and delivers excellent value for the price
HubspotDesigned for larger budgetsSuitable for businesses with bigger budgets and larger teamsAlthough more expensive, HubSpot delivers a wide range of features for bigger enterprises

This table summarizes the affordability and pricing systems of both Gohighlevel and Hubspot, helping marketers make informed decisions based on their budgets and needs.

Features and Functionality

Regarding features and functionality, both Gohighlevel and Hubspot offer a comprehensive set of tools designed to boost your marketing strategy. However, they each have unique advantages catered to different business needs.

PlatformKey FeaturesUnique Advantages
GohighlevelAll-in-one CRM functionalityStandard features included in the subscription – Additional functionality through add-onsParticularly beneficial for digital marketing agencies with features for managing clients – Simplified, user-friendly platform – Suitable for small to medium-sized businesses due to affordable pricing and comprehensive features
HubspotAll-in-one CRM functionality. –Robust social media management capabilities – Additional functionality through add-onsMore transparent and straightforward pricing structure – Offers valuable insights through its social media management capabilities – Well-regarded in the industry with a loyal user base

Pros and Cons of Gohighlevel

GoHighLevel boasts many advantages, owing to its user-friendly interface, cost-effectiveness, and range of features tailored to sales and CRM. Despite its perks, it has its share of limitations, especially compared to other CRM systems like HubSpot.

Here’s a brief rundown of the significant pros and cons of GoHighLevel:

More affordable pricing plans than Hubspot make it a financially viable option for new companies on a budget.Lacks comprehensive pricing options and plans that HubSpot offers.
It offers a user-friendly interface that has been generally well-received by users.It does not offer freemium services like Hubspot, which could limit its market reach.
It boasts a range of features for sales and CRM, making it a versatile all-in-one platform.Does not have as robust social media management capabilities as HubSpot.

While GoHighLevel presents a solid choice for marketers seeking an all-in-one platform for their sales and CRM needs, weighing these pros and cons against your specific business objectives and requirements is important.

Pros and Cons of Hubspot

For marketers, HubSpot can be an invaluable tool. Its compelling platform allows users to easily and quickly build their marketing campaigns, messaging automation, chatbots, landing pages, and more without coding or IT assistance.

From creating compelling content to tracking customer behaviors, the possibilities are practically endless with HubSpot’s vast selection of integrated applications for sales teams and marketing efforts.

Additionally, its mobile-friendly interface helps make it easier than ever for business owners to stay on top of their customers’ actions even while in the field.

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It is important to take into account some possible drawbacks of utilizing HubSpot before deciding to invest in this comprehensive marketing automation system.

These include the relatively high cost of its pricing plans (depending on your customization choices) and its limited customization options in comparison to other software alternatives.

With high levels of competition nowadays regarding both features and prices offered by numerous CRMs today – businesses risk having trouble keeping up if they invest heavily into only one platform like Hubspot.

Final Verdict: Which is Better – Gohighlevel or Hubspot?

It all comes down to the needs of individual marketers. Gohighlevel and Hubspot have similarities but are quite distinct regarding their target audiences, performance capabilities, and pricing.

Gohighlevel is ideal for digital marketing agencies needing better management tools while remaining cost-effective with a starting price point of only $97 per month.

Its features also revolve around client management, such as account profiles, custom contracts, automated invoicing/payment processing, etc.

Its Marketing Builder Platform is comprehensive enough for most small businesses but may lack some more advanced options compared to other software solutions; Unlimited Sub-Accounts make it easier for them to handle multiple accounts at once.

HubSpot is ideal for larger business teams requiring access to a broad range of powerful sales and marketing features without the burden of upfront or ongoing costs.

Whether you prefer monthly or annual payments, HubSpot’s Professional plan provides numerous benefits such as contact management and email template building.

When deciding on a suitable tool for your business goals and budget, it’s crucial to analyze the specific differences between GoHighLevel vs ClickFunnels, GoHighLevel vs ActiveCampaign, and GoHighLevel review vs. Zapier.

This includes considering functionality requirements and potential cost savings for both short-term and long-term planning perspectives.


In conclusion, Gohighlevel and Hubspot are well-known CRM systems offering unique features and functionality.

Both platforms provide a range of powerful tools designed to help users streamline customer service, marketing campaigns, email templates, accounts, products, and contact management.

However, Gohighlevel is considered the more affordable option starting at $97/month, while Hubspot can get very expensive for those on a tighter budget as it is tailored for enterprises.

On the other hand, HubSpot’s plans come with more features, including unlimited sub-accounts and unlimited marketing contacts, compared to GoHighLevel’s Professional plan, which only offers 10k contacts & 1k leads per month.

Choosing between HubSpot and goHighLevel depends on your specific needs. HubSpot is ideal for high-end scalability, while goHighLevel offers cost-effective features.


What is the difference between Gohighlevel and Hubspot?

Gohighlevel and Hubspot are both marketing platforms with different features and capabilities. Gohighlevel is known for its focus on sales and marketing automation, while Hubspot offers a broader range of features, including CRM, integration options, and customer support.

Which platform is better for sales and marketing – Gohighlevel or Hubspot?

Gohighlevel is a powerful platform specifically designed for sales and marketing. It offers features such as automation, lead tracking, and funnel management.

On the other hand, Hubspot has a comprehensive suite of tools covering the entire marketing and sales process. Both platforms have their strengths, so it ultimately depends on your specific needs and preferences.

Can Hubspot integrate with other software and platforms?

Yes, Hubspot offers various integrations with popular software and platforms. It allows you to connect with tools such as CRM platforms, email marketing providers, and social media platforms, to name a few. This helps streamline your workflows and allows for seamless data transfer between systems.

Will Hubspot be updated for the year 2023?

Yes, Hubspot is known for regular updates and improvements to its platform. They constantly work on adding new features, enhancing existing functionalities, and staying up-to-date with industry trends. So you can expect Hubspot to continue evolving and providing the latest tools and technologies even in the year 2023.

Should I choose Hubspot for customer support?

Hubspot has a dedicated customer support team is known for its prompt and helpful assistance. They offer various support channels, including live chat, email, and phone support.

Hubspot also provides a knowledge base and community forum for self-help resources. Overall, Hubspot offers a good level of support for its users.

Is Gohighlevel primarily a CRM platform?

Gohighlevel is primarily marketed as a sales and marketing automation platform. It offers CRM functionalities, including automation, lead generation, and marketing funnel management. However, it does have CRM features that allow you to manage your contacts and track sales activities.

What are some notable sales and marketing features in Hubspot?

Hubspot offers a wide range of sales and marketing features. Some notable ones include lead tracking, email marketing, social media management, contact management, landing page creation, marketing analytics, and sales automation.

These features help businesses attract, engage, and convert leads effectively.

Does Gohighlevel have a mobile app?

Yes, Gohighlevel has a mobile app for iOS and Android devices. The app allows you to access your Gohighlevel account, manage your leads, communicate with clients, and perform various sales and marketing tasks.

What are the pricing options for Gohighlevel vs Hubspot?

Gohighlevel offers affordable pricing plans starting at $97 per month. On the other hand, Hubspot has different pricing tiers, such as Starter, Professional, and Enterprise. The exact pricing will depend on your specific requirements and the level of support you need.

Which marketing platform, Gohighlevel or Hubspot, is the best CRM?

Both Gohighlevel and Hubspot offer robust CRM functionalities. Gohighlevel’s CRM is designed to streamline sales processes and automate workflows.

Hubspot’s CRM, on the other hand, provides a comprehensive view of your contacts and helps you manage your sales pipeline effectively. Ultimately, the best CRM platform depends on your business needs and preferences.



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