When choosing a marketing automation platform for your agency or business, understanding the investment required is crucial for making the right decision. GoHighLevel offers three main pricing tiers starting at $97 per month for the Starter plan, $297 per month for the Unlimited plan, and $497 per month for the SaaS Pro plan. Each plan provides different levels of functionality and client management capabilities designed to match your business size and goals.
You’ll find that GoHighLevel’s pricing structure differs from many competitors because it uses flat monthly rates rather than per-contact pricing. This means you can add unlimited contacts and users without seeing your monthly costs increase. The platform combines CRM functionality, marketing automation, website building, and communication tools into one system.
This guide will break down each plan’s features, help you understand which option fits your needs, and reveal any additional costs you should consider. You’ll also learn about the free trial options, cancellation policies, and how different business types can maximize value from each pricing tier.
GoHighLevel Pricing Overview
GoHighLevel uses a flat monthly pricing model with two main plans starting at $97 and $297 per month. The platform offers unlimited contacts and users across both plans, making it cost-effective for agencies managing multiple clients.
Pricing Model Explained
GoHighLevel operates on a flat monthly pricing structure that eliminates per-contact fees common in other CRM platforms. This SaaS pricing model means you pay the same amount regardless of how many contacts or users you add to your system.
The Starter plan costs $97 per month and includes up to three sub-accounts. This plan gives you access to essential marketing tools, CRM functionality, and basic automation features.
The Unlimited plan is priced at $297 per month and removes the sub-account limit entirely. You get unlimited client accounts, API access, and white-label capabilities with this higher tier.
Both plans include unlimited contacts and users. This flat pricing approach helps agencies predict costs without worrying about scaling fees as their client base grows.
Monthly vs Annual Billing
GoHighLevel currently offers monthly billing cycles for both pricing plans. You pay month-to-month without long-term contracts required.
The platform provides a 14-day free trial that lets you test all features before committing. This trial period applies to both the Starter and Unlimited plans.
Monthly billing gives you flexibility to upgrade or downgrade between plans as your agency needs change. You can start with the Starter plan and move to Unlimited when you need more sub-accounts.
Who Should Use Each Plan
The Starter plan works best for solo marketers or small agencies just beginning with client management. It supports up to three client accounts, making it ideal for testing the platform or managing a small client roster.
Single business owners who want to streamline their own marketing operations also benefit from the Starter plan’s feature set. The plan includes essential tools like landing pages, email marketing, and basic CRM functions.
The Unlimited plan targets established agencies managing multiple clients. If you need more than three sub-accounts or want white-label capabilities, this plan becomes necessary.
Growing agencies that plan to scale their client base should consider the Unlimited plan from the start. The API access and custom branding features help differentiate your services in the marketplace.
Starter Plan: Features and Value
The Starter Plan costs $97 per month and includes essential marketing tools with support for up to three sub-accounts. This plan provides unlimited contacts and users while offering core CRM functionality and automation features.
Core Features Included
The Starter Plan gives you access to a comprehensive CRM system with unlimited contacts and users. You won’t pay extra fees as your contact database grows.
Your plan includes a website builder and landing page builder to create professional sites. The funnel builder helps you design conversion-focused sales funnels without technical skills.
Pipeline management tools let you track deals and opportunities through your sales process. You can create custom pipelines for different business needs.
The plan includes online scheduling and calendar features. Your clients can book appointments directly through your booking system.
Communication tools cover two-way SMS and email messaging. You can send automated follow-ups and nurture campaigns to your contacts.
Additional features include:
- Form and survey builders
- Reputation management tools
- Call tracking and recording
- Power dialer for outbound calls
- Workflow automation builder
- Basic reporting and analytics
Limitations of the Starter Plan
You can only create three sub-accounts with the Starter Plan. This limits how many client accounts you can manage simultaneously.
The plan lacks API access, which restricts custom integrations with other software. You cannot connect third-party tools beyond the standard integrations provided.
White-label capabilities are not available in the Starter Plan. You cannot brand the platform with your own logo or custom domain.
Advanced features like membership sites are excluded from this tier. The plan focuses on essential marketing and CRM functions rather than advanced business tools.
Support is limited to email and chat options. You don’t get phone support or dedicated account management.
Best Use Cases for Starter Plan
The Starter Plan works best for small agencies just starting with HighLevel. You can test the platform’s capabilities before investing in higher-tier plans.
Solo entrepreneurs and consultants benefit from the unlimited contacts feature. You can manage your entire client base without worrying about contact limits.
New agencies with 2-3 clients fit perfectly within the sub-account restrictions. The plan gives you room to grow while keeping costs manageable.
Service-based businesses needing basic CRM and automation tools find good value here. The pipeline management and scheduling features handle most client relationship needs.
The plan suits businesses that don’t require extensive integrations or white-label branding. You get core functionality at an accessible price point.
Unlimited Plan: Benefits and Use Cases
The Unlimited Plan transforms your agency operations with unlimited sub-accounts, advanced API capabilities, and white-label branding options. This tier removes client limitations while providing professional tools for managing multiple accounts seamlessly.
What Sets Unlimited Apart
The Unlimited Plan removes the restrictions that limit agency growth. You get unlimited client accounts instead of the single account restriction from lower tiers.
Key unlimited features include:
- Unlimited contacts across all client accounts
- Unlimited sub-accounts for client management
- Unlimited funnels and websites
- Unlimited email and SMS campaigns
Your agency account becomes a central hub for managing dozens of clients. Each client gets their own dedicated sub-account with full CRM functionality.
The plan includes all Starter features plus agency-specific tools. You can create separate environments for each client while maintaining control from your main agency account.
This structure helps agencies scale without worrying about hitting contact limits or paying extra fees per client.
Advanced API Access
The Unlimited Plan provides full API access for custom integrations and automation. You can connect GoHighLevel to your existing tools and create custom workflows.
API capabilities include:
- Custom webhook integrations
- Third-party software connections
- Automated data syncing
- Custom reporting solutions
Your development team can build custom applications using GoHighLevel’s data. This creates unique solutions for clients that standard features cannot provide.
The API access lets you automate client onboarding processes. You can automatically create new sub-accounts when signing new clients.
Advanced users can integrate with accounting software, project management tools, and specialized industry applications.
Branded Desktop App
The white label desktop app removes GoHighLevel branding and replaces it with your agency’s brand. Your clients see your logo and company name throughout the platform.
Branding customization includes:
- Your agency logo in the desktop app
- Custom color schemes
- Branded login screens
- Your company name in all interfaces
Clients download an app that appears to be built by your agency. This creates a professional image and strengthens your brand presence.
The branded app works across Windows and Mac operating systems. Your clients get a seamless experience without seeing competitor branding.
This white label approach helps you charge premium prices for what appears to be your proprietary software.
Scaling with Unlimited Sub-Accounts
Sub-accounts let you manage multiple clients from one central dashboard. Each client gets their own isolated environment with separate contacts, campaigns, and data.
You can assign different permission levels to team members for each sub-account. Some staff members access only specific clients while others manage multiple accounts.
Sub-account management features:
- Individual client dashboards
- Separate contact databases
- Isolated campaign tracking
- Custom user permissions
Client accounts remain completely separate from each other. One client cannot see another client’s data or campaigns.
You can quickly switch between client accounts without logging out. This streamlines your workflow when managing multiple clients throughout the day.
The unlimited structure means you never pay extra fees as you add new clients to your agency.
SaaS Pro Plan: Full White Label & Customization
The SaaS Pro Plan costs $497 per month and transforms GoHighLevel into your own branded software as a service platform. This plan removes all GoHighLevel branding and gives you complete control over client billing, custom pricing, and platform appearance.
SaaS Mode Capabilities
The SaaS Pro Plan includes advanced tools like AI messaging, phone/SMS rebilling, and SaaS configurator. You can create custom software packages with your own pricing structure for clients.
Your clients will see only your branding when they log into the platform. The system handles automated billing through Stripe integration.
You can set up different pricing tiers for your clients. Some agencies charge $97 to $297 per month for white-labeled access.
Key SaaS Mode Features:
- Custom client billing and invoicing
- Automated recurring payments
- Usage-based rebilling for SMS and email
- Unlimited software snapshots
- Complete revenue control
The platform lets you manage multiple client accounts under your brand. Each client gets their own login with your company logo and colors.
Advanced White-Label Features
The Pro Plan offers full white-label customization with API access. You can customize domains, logos, and URLs to match your brand completely.
Your white-label marketing CRM appears as your own software. Clients never see GoHighLevel’s name or branding anywhere in the system.
Advanced Customization Options:
- Custom domain setup
- Branded mobile app experience
- Complete UI customization
- Custom email templates
- Personalized onboarding flows
The API access lets you integrate with other tools and create custom features. You can build additional functionality on top of the core platform.
Marketing agencies can offer the CRM as part of their service packages. This creates an additional revenue stream beyond traditional marketing services.
Ideal Users for SaaS Pro
The SaaS Pro Plan works best for large agencies or those offering SaaS products. You need multiple clients to justify the $497 monthly cost.
Perfect for:
- Established marketing agencies with 10+ clients
- Software companies wanting white-label CRM
- Consultants building their own SaaS business
- Agencies charging premium rates for software access
You should have experience with GoHighLevel before upgrading to SaaS Pro. The plan requires technical knowledge for setup and client management.
The plan pays for itself when you have 2-3 clients paying $200+ monthly for software access. Many agencies bundle the CRM with their marketing services for higher monthly retainers.
Comparing GoHighLevel Plans
GoHighLevel offers two main pricing tiers with distinct features and capabilities. The Starter plan costs $97 monthly while the Unlimited plan is priced at $297 per month, each targeting different business needs and growth stages.
Feature-by-Feature Comparison
The Starter plan includes essential CRM and marketing automation tools for your business. You get workflow builders, campaign management, two-way SMS and email, pipeline management, and landing page builders. The plan also provides calendar scheduling, call tracking, and basic reporting features.
Your Starter subscription supports up to three sub-accounts. This works well if you manage a small number of clients or run a single business operation.
The Unlimited plan includes everything from Starter plus advanced features. You gain access to API integrations, unlimited sub-accounts, and white-label desktop applications. The plan offers membership site capabilities and enhanced customization options.
Key Unlimited Features:
- Unlimited client sub-accounts
- API access for custom integrations
- Branded desktop applications
- Complete white-label control
- Advanced automation capabilities
Pricing Differences
The pricing structure shows a $200 monthly difference between the two plans. Your Starter plan investment is $97 monthly, making it suitable for new digital marketing agencies or single business owners.
The Unlimited plan costs $297 monthly but provides significantly more value for established agencies. You can manage unlimited clients under one subscription, which reduces your per-client costs as you scale.
Both plans include unlimited contacts and users without additional fees. This flat-rate pricing model helps you predict monthly expenses regardless of your contact database size.
Cost Breakdown:
- Starter: $97/month (3 sub-accounts max)
- Unlimited: $297/month (unlimited sub-accounts)
- Per sub-account cost: Decreases significantly with Unlimited plan
Choosing the Right Plan
Your business stage and client load determine the best plan choice. The Starter plan works well if you’re new to marketing automation or manage fewer than three clients. It provides all essential CRM features without overwhelming complexity.
Choose the Unlimited plan if you manage multiple clients or plan to scale your agency. The unlimited sub-accounts feature becomes cost-effective once you exceed three clients. Digital marketing agencies benefit most from this tier’s white-label capabilities.
Consider your growth timeline when deciding. Starting with the Starter plan and upgrading later is possible, but the Unlimited plan offers better long-term value for growing agencies.
The API access in the Unlimited plan is crucial if you need custom integrations with existing tools. This feature alone justifies the price difference for agencies with complex tech stacks.
Additional Costs and Optional Add-Ons
GoHighLevel’s base plans don’t include usage-based services like phone calls, SMS messages, or email sends. Additional service add-ons and features can cost hundreds to thousands of dollars beyond your monthly subscription.
LC Phone System & Email Costs
The LC Phone system lets you make calls and send text messages directly through GoHighLevel. You’ll pay per-use fees for each message and call.
Phone Number Costs:
- Local numbers: $1.15 per month
- Toll-free numbers: $2.15 per month
Messaging Rates:
- Outbound SMS: $0.0079 per segment
- Inbound SMS: $0.0079 per segment
- Outbound MMS: $0.0200 per segment
- Inbound MMS: $0.0100 per segment
Call Rates:
- Outbound calls: $0.0140 per minute
- Inbound calls: $0.0085 per minute
GoHighLevel’s LC-Phone costs 10% less than using Twilio. Email sending through LC-Email costs $0.675 per 1,000 emails, which is cheaper than MailGun’s $0.80 rate.
WordPress Hosting & Online Listings
WordPress hosting is available through GoHighLevel’s marketplace. This service helps you manage client websites directly within the platform.
Yext online listings integration helps manage business listings across multiple directories. This add-on ensures your client’s business information stays consistent across Google, Yelp, and other platforms.
Both services require separate monthly fees beyond your base subscription. The exact costs vary based on your specific needs and usage levels.
These tools integrate with GoHighLevel’s CRM and marketing features. You can track website performance and listing updates alongside your other marketing activities.
Marketplace Services & Premium Features
The marketplace offers several premium services to enhance your GoHighLevel experience. Priority support costs $300 per month and puts you at the front of the support queue.
AI-Powered Services:
- Content AI: Free for first 500 words, then $0.09 per 1,000 words
- Conversation AI for reviews: Free for first 3 responses, then $0.08 each
- Premium triggers and actions: Free for first 100 executions, then $0.01 each
Setup and Training:
- Basic account setup: $300 one-time fee
- Advanced account setup: $1,000 one-time fee
The Eliza Agent platform costs $500 per month with a $2,500 setup fee. This tool helps agencies nurture and close leads more efficiently.
HIPAA compliance costs $297 monthly or $2,970 quarterly for medical industry clients. Live chat and other premium features may require additional monthly fees.
Free Trial, Cancellations, and Customer Support
GoHighLevel provides a 14-day free trial for new users and offers comprehensive support options. You can manage your subscription directly through your account dashboard.
Free Trial Details
GoHighLevel offers a standard 14-day free trial for all new users. This trial gives you full access to test the platform’s features before committing to a paid plan.
Some promotional links provide extended trials of up to 30 days. The trial period allows you to explore both the Starter and Unlimited plans to determine which fits your needs.
You can set up your agency account during the trial period. This lets you test sub-account management and client workflows without any upfront costs.
No credit card is required to start your trial. You can cancel anytime during the trial period without being charged.
Subscription Management
You can manage your billing and subscription settings directly through your HighLevel account dashboard. The platform uses a straightforward monthly billing cycle for both pricing plans.
Annual subscriptions receive a 16.6% discount compared to monthly payments. You can upgrade or downgrade between the Starter ($97/month) and Unlimited ($297/month) plans at any time.
Cancellations can be processed through your account settings. The platform does not require lengthy cancellation procedures or phone calls to customer service.
Your subscription remains active until the end of your current billing cycle after cancellation. All data and sub-accounts are preserved during this period.
Support Channels
HighLevel provides 24/7 customer support through multiple channels. You can access help through ticketed support, live chat, and live Zoom sessions.
Available Support Options:
- Live chat support
- Email ticketing system
- Live Zoom assistance
- Phone support for technical issues
The support team handles technical problems, password resets, and account setup questions. Both Starter and Unlimited plan users receive the same level of support access.
Response times are typically fast for live chat during business hours. The ticketing system provides detailed solutions for more complex technical issues.
GoHighLevel for Agencies, Startups, and Marketers
GoHighLevel serves different business types through its flexible pricing structure and comprehensive feature set. Digital marketing agencies benefit from unlimited client accounts, while startups get essential tools at an affordable price point.
Agencies and Client Account Management
Digital marketing agencies need tools that scale with their client base. GoHighLevel’s Agency Unlimited Plan at $297/month provides unlimited sub-accounts for client management.
Each sub-account works as a separate business environment. You can manage multiple clients from one main dashboard. This setup lets you switch between different client accounts easily.
The platform includes white-label capabilities. You can brand the desktop app with your own logo and colors. Your clients see your agency name instead of GoHighLevel.
Key agency features include:
- Unlimited client sub-accounts
- White-label desktop application
- API access for custom integrations
- Branded domains and custom styling
Marketing agencies can manage all client campaigns from one location. The conversation stream consolidates messages from different channels. This includes SMS, email, Facebook, and Instagram messages.
Startups and Growing Businesses
Startups and small businesses can start with GoHighLevel’s Starter Plan at $97/month. This plan includes up to three sub-accounts and essential marketing tools.
The Starter Plan gives you unlimited contacts and users. You won’t pay extra fees as your contact list grows. This makes budgeting easier for growing businesses.
Starter Plan includes:
- Lead capture forms and landing pages
- Email and SMS marketing
- Pipeline management
- Online booking calendar
- Website builder
- Social media planner
Small businesses get access to review management tools. You can monitor and respond to customer reviews from one dashboard. The reputation management feature helps maintain your online presence.
The plan includes basic CRM functionality. You can track leads through your sales pipeline. Automated workflows help nurture prospects into customers.
Marketing Toolset and Automation
GoHighLevel combines multiple marketing tools into one platform. You get email marketing, SMS campaigns, and social media management in one system.
The automation builder lets you create complex workflows. You can set up automatic responses based on customer actions. This includes follow-up emails, appointment reminders, and lead scoring.
Core marketing tools:
- Email and SMS campaigns
- Landing page builder
- Form and survey creation
- Call tracking and recording
- Facebook and Google reporting
- Attribution tracking
The platform includes a social media planner for scheduling posts. You can manage multiple social accounts from one dashboard. This saves time compared to logging into separate platforms.
Digital marketing becomes more efficient with consolidated reporting. You can track campaign performance across different channels. The system provides insights into lead sources and conversion rates.
The conversation stream feature combines all customer communications. Messages from different channels appear in one inbox. This helps you respond faster to customer inquiries.
Frequently Asked Questions
GoHighLevel offers three main pricing tiers starting at $97 per month for the Starter plan. The platform includes white-label capabilities, SaaS mode options, and additional services that may impact your total costs.
What are the different pricing plans offered by GoHighLevel?
GoHighLevel offers three primary pricing plans to meet different business needs. The Starter plan costs $97 per month and includes essential features for small businesses or agencies just getting started.
The Unlimited plan is priced at $297 per month. This plan gives you everything in the Starter package plus unlimited sub-accounts and API access.
The Pro plan costs $497 per month and includes advanced white-label features. This plan is designed for established agencies that want to rebrand the platform completely.
Each plan includes unlimited contacts and users. You won’t pay extra fees as your contact list grows.
Does GoHighLevel offer any package for white-label services?
Yes, GoHighLevel includes white-label capabilities in their higher-tier plans. The Unlimited plan at $297 per month includes basic white-label features like branded desktop apps.
The Pro plan at $497 per month offers full white-label and SaaS capabilities. This allows you to completely rebrand the platform with your own logo, colors, and domain.
You can create custom domains and control the complete look and feel of the platform. Your clients will see your branding instead of GoHighLevel’s branding.
How does the pricing for the SaaS mode of GoHighLevel work?
SaaS mode pricing is included in the Pro plan at $497 per month. This feature lets you resell GoHighLevel as your own software platform to clients.
You can set your own pricing for clients when using SaaS mode. Many agencies charge $297 to $497 per month per client for access to their white-labeled platform.
The SaaS mode allows you to create recurring revenue streams. You keep the difference between what you charge clients and what you pay GoHighLevel.
Is there a cost difference between various GoHighLevel subscription levels?
Yes, there are significant cost differences between GoHighLevel’s subscription levels. The Starter plan at $97 per month limits you to three sub-accounts and basic features.
The Unlimited plan at $297 per month costs $200 more but includes unlimited sub-accounts. This plan also adds API access and advanced integrations.
The Pro plan at $497 per month is $400 more than Starter. You get full white-label capabilities and SaaS mode features that aren’t available in lower tiers.
Can you explain any additional costs associated with GoHighLevel’s email services?
GoHighLevel includes basic email functionality in all plans. However, you may need to pay extra for high-volume email sending or premium email features.
Third-party email services like Mailgun or SendGrid may require separate subscriptions. These services help improve email deliverability for large campaigns.
SMS messaging costs are separate from your monthly subscription. You’ll pay per message sent, with rates varying by country and message type.
Are there any discounts or free trials available for new GoHighLevel users?
GoHighLevel offers a 14-day free trial for new users. This trial gives you full access to test the platform’s features before committing to a paid plan.
No setup fees or long-term contracts are required. You can cancel or change plans at any time without penalties.
Annual billing discounts may be available, though specific discount amounts vary. Contact GoHighLevel directly to learn about current promotional offers for new customers.
